P B & H
P B & H
Guidelines
and Examples
Not sure what each part of the package means?
Depending on which package you decide to move forward with, you will receive at least four of the points below to help elevate your brand!
Click here to skip ahead to an example of my Deluxe Branding Package.
PRIMARY LOGO
Your primary logo will be the mark you choose to represent your full brand.
This logo will be the one you use most often, and will likely include all your primary brand colours and font.
This is what best defines your brand and what you do down to the typeface, illustration, colour,
layout etc.
SECONDARY LOGO
The Secondary Logo is a simplified version of the primary logo.
The objective behind this variant is to retain the essence of the primary logo while providing flexibility for use across diverse applications where the primary logo may not be suitable.
SUBMARK
Submarks are the most condensed version of your logo.
They're usually made up of just a few key elements from your primary logo, and use minimal colours.
COLOUR PALETTE
A brand colour palette includes a set of colours that represent your brand personality. The colours in your brand colour palette will be used in your logo, on your website, in your business cards, etc.
BRAND ASSETS
Brand assets are design and marketing elements that convey a business identity and are easily recognized by consumers.
This can range from patterns, illustrations, character design, icons and much more. The more consumers see your brand assets, the more familiar you will feel to them.
DESIGN ASSETS
Whether you request digital assets such as web banners and social media templates OR you would prefer printed assets such as business cards and price lists, these items are included in this package to help
create a cohesive look across all your marketing materials and social
media channels so that you are
instantly recognisable.
Example
Here is an example of the final outcome of the Deluxe Branding Package... or head back to the packages here!
